The Soft-Glam Comeback — Why Subtle Makeup Feels Powerful Again
For years, beauty swung between extremes — no-makeup minimalism one moment, hyper-contoured glamour the next. Dewy, glossy, matte, metallic — every season demanded a new identity. But in 2025, something softer has returned. Soft glam — that effortless balance between glow and grace — has quietly become the most powerful statement in beauty. It’s not about hiding, or about standing out. It’s about being seen exactly as you are — intentionally.
