HBO Max Introduces Its First-Ever “Love / Like / Not For Me” Feedback System — How a Simple Button Could Redefine Streaming Personalization
In a move that reflects how rapidly the streaming industry is evolving, HBO Max has officially launched its first-ever user feedback feature, inviting subscribers to label every movie or series as “Love,” “Like,” or “Not For Me.” What might seem like a minor interface update actually represents a major shift in how platforms interpret taste, emotion, and audience engagement. By giving viewers a voice in shaping recommendations, HBO Max is stepping into a new era of direct, data-driven personalization—but beneath the surface lies a deeper strategy aimed at retention, monetization, and long-term user loyalty.
