There’s a quiet shift happening in the beauty world — one that trades heavy contouring and glitter for something simpler, softer, and infinitely more confident. It’s called the clean girl look, and it’s rewriting the rules of what modern beauty means.
Halloween 2025 has arrived with a new kind of magic. Across Pinterest, beauty blogs, and TikTok tutorials, makeup has become the centerpiece of the season’s creativity. The trend is clear — scary isn’t the goal anymore. It’s all about transformation, fantasy, and style. This year’s Halloween looks are cinematic, elegant, and perfectly wearable long after October 31.
